In Afterglow, we believe that natural ingredients are the basis for a healthy body, mind, and soul. We proudly serve wholesome American pastries and bake with a meaning by making use of pastries as a medium to encourage self-awareness and mental well-being.
We recognize that there is a lack of support in regard to mental illness in Asia due to the stigma of speaking out and a cultural tendency to save face. In an effort to increase awareness of mental wellbeing, we collaborate with Unravel Social Group for positive reflections. Unravel is an all-inclusive and non-judgmental community to explore, cultivate, and celebrate social connections with all genders, sexuality, and lifestyle models.
Unravel Social Group’s positive reflections are incorporated as an inspiration for our signature products to explore the concept of self-awareness and mental well-being.
Afterglow is the remembrance of a past and the light that remains in radiance after the sun has set. We hope that through our pastries and with positive reflections, people will radiate throughout the day. We hope to rekindle the light within each individual and help to find the courage to continue to strive for a sense of fulfillment and wellbeing. Afterglow is a visual representation of our philosophy - embracing the process of working towards a greater self-awareness through the exploration of unspoken issues.
Our Vision: A wholesome, compassionate, and vibrant world
Our Mission: To work towards increasing the awareness of unspoken issues to inspire self-awareness